Brand Standards and Visual Identity Guidelines

  1. Voice
  2. Color
  3. Typography
  4. Logo
  5. Conference
  6. Brand Names
  7. Contact

CSF Brand Voice

Below are the principals for brand voice for Content Strategy Forum.

Celebrate our diversity

Inclusiveness, diversity and individual expression are crucial to a healthy forum. Our voice is clear but humble, direct but respectful. We love the global web of cultural and technical viewpoints our audience presents, and seek to foster durable community bonds by speaking and listening respectfully.

Communications guidelines

Educate without ego

Our chief goal is to create a haven of learning for content strategy professionals, whether fresh to the field or experienced veterans. Our voice is opinionated but receptive, educational but not lecturing. We borrow the best from academia: a quiet space to teach, share, debate and learn amongst a swirl of cultural perspectives. We probably have patches on our elbows and at least one of us smokes a pipe.

Communications guidelines

Exemplify community globalness

We are contributive and positive citizens of the global community, operating transparently to nurture the content strategy discipline. Our voice is confident but not reckless, sensitive but not pandering. We seek and celebrate the wisdom of our peers. Operating beyond borders is the foundation of our community.

Communications guidelines

1 "Heteroclite", of course, is an example of what not to do.

Color

Blue
c86 m41 y30 k4
r17 g123 b153
#117b99
Red
c18 m100 y69 k6
r193 g31 b70
#c11f46
Gold
c2 m29 y100 k0
r250 g186 b19
#faba13
Green
c51 m16 y100 k1
r141 g173 b62
#8dad3e
Purple
c89 m100 y22 k10
r70 g43 b114
#462b72
Grey
c0 m0 y0 k50
r130 g130 b130
#828282

Typography

“Share” is a display font used in page titles, first-level headings, and the CSF logo wordmark. Because of its dense, narrow character shape (and lack of bold or italics), it should not be used for any body copy or small point size.

Crimson

The quick brown fox jumps over the lazy dog.

Victor jagt zwölf Boxkämpfer quer über den großen Sylter Deich.

!"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz

“Crimson” is the primary CSF font for use in body copy and lower level headings. Appropriate for print and web use. Includes italics.

Open Sans

The quick brown fox jumps over the lazy dog.

Victor jagt zwölf Boxkämpfer quer über den großen Sylter Deich.

!"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz

“Open Sans” is the complementary sans serif for captions, chart and diagram labels, or other situations that require maximum legibility at small point size.

Conference

The CSForum conference logo and identity is derivative and complementary to the master CSF logo. The same rules of correct and incorrect usage apply.

Primary Logo ("Tall")
Supplemental Logo ("Short")
Icon

Brand Names

Content Strategy Forum

The umbrella brand name. While this used to mean only the conference, it now represents the "global community" (ergo the brand tagline), which is coordinated by the umbrella crew.

CSF

The abbreviated form of Content Strategy Forum. Largely interchangeable as long as "Content Strategy Forum" is used at least once in the communication.

CSForum

The label for the conference. It is widely recognised and understood to specifically mean the conference. For that reason, it will remain as a key label for annual conference organisers to use (e.g., "CSForum 2016", "#csforum16", etc.). For clarity, it is generally helpful to add references to the conference or event when using CSForum.

Contact

Questions about brand?
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Social?
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