When it comes to career training, there are a few options for getting a leg up: articles and books, webinars, conference presentations, workshops, vendor/brand certifications, MOOCs, or the big-time tackling of a university degree. Those of us interested in the relatively new field of Content Strategy have had to settle for the piecemeal approach; picking and choosing from limited offerings because formal degrees are not yet mainstream. But a new educational option appears on the horizon. While specifics are still ironing out, the Content Strategy School could be a viable option to shape oneself into a major content strategy asset, without the steep investments of higher education.
Personalizing content based on how customers interact with a brand online can improve the overall brand experience. But it can also add volume to an organization’s content inventory, which may not be ideal. An organization can still do this, of course, but building assets that adapt to brand visitors under varying contexts is a better way to approach it.
I asked that question recently in an informal poll in CSF’s Google+ community. The question elicited strong interest. A solid majority of poll respondents felt it was worthwhile for content strategists to know some code beyond basic HTML. I know there are plenty of content strategists who want nothing to do with coding, so this interest surprised me. Should a content strategist learn to code? How might knowledge of coding help content strategists in their work?
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